Digital professionals at all levels need to determine what the ‘right’ thing to do actually is from an ethical perspective. Notwithstanding the level of ethical awareness or ethics training that may or may not already exist within organizations, what is considered ethical can vary across individuals, groups, religions, and cultures, and in a global and fast-moving digital society, these leave considerable room for interpretation.
Even when the right course of action is clear, real-world competitive pressures can cause individuals to make decisions that could have damaging consequences for others. Being ethical will ultimately mean having the skills and moral courage to challenge existing norms and act in an ethical manner. So, in a digital society, what does being ethical actually mean and how can those involved in designing, developing and deploying digital solutions translate ethical principles into professional behaviors that will underpin digital transformation initiatives?